Introduction

We are committed to partnering with brands who share our passion, our values and our commitment to quality.

The BNP Paribas Open, held annually in Indian Wells, California, reaches a diverse and global audience. As the largest WTA and ATP Tour combined two-week event in the world, we are dedicated to partnering with brands who share our passion, our values and our commitment to quality. Each of our partnerships is customized to meet the objectives of the partner, taking advantage of the tournament assets that are most beneficial to your brand.

Rich History

The BNP Paribas Open has come a long way since its humble beginnings in 1976 when the event debuted as the American Airlines Tennis Games, a men’s-only event.

Over the next 30+ years, the tournament would be played under a multitude of different names at a handful of venues across the Desert, making stops at Rancho Mirage, La Quinta and the Grand Champions Hotel before settling into the Indian Wells Tennis Garden in 2000. As the tournament continued to grow and evolve – adding a women’s event in 1989 – one thing has remained constant: the best tennis players in the world competing in one of the most picturesque settings in all of sports.

Today, the BNP Paribas Open is the crown jewel of the professional tennis season.

For five years running, the event has been named the Tournament of the Year on both the men’s and women’s Tours and is widely regarded as one of the premier sporting events in the world for athletes, fans, media and sponsors.

We offer customized partnership opportunities at the BNP Paribas Open that help brands engage with our loyal, global audience of tennis fans.

r_federer

Yeah, it’s true…
It is Tennis Paradise here.

– Roger Federer

The Indian Wells Tennis Garden remains the premium venue for players and fans alike, with a constant commitment to improving the overall experience.

Since 2010, the tournament has been owned by Larry Ellison, co-founder and CEO of Oracle Corporation. Mr. Ellison has been a dedicated supporter of tennis for decades, ensuring that the Indian Wells Tennis Garden remains the premium venue for players and fans alike, with a constant commitment to improving on the overall experience.

In 2014, a brand-new, permanent 8,000-seat Stadium 2 opened, including world-renowned Nobu restaurant overlooking the court. Ahead of the 2017 tournament, the 16,100-seat Stadium 1 underwent a full-scale renovation that added more than 20 new dining options to the facility, in addition to a complete re-build of the entire Luxury Suite level.

Strong Association

The best men and women in tennis come to Tennis Paradise to play.

The BNP Paribas Open is the largest combined ATP Tour Masters 1000 and WTA Premier Mandatory tennis event in the world. The BNP Paribas Open offers equal prize money for men and women. For each Tour the singles draw size is 128, made up of 96 main draw singles and 48 qualifying singles. The doubles draw size for each Tour is 32.

Global Stage

The BNP Paribas Open is the highest-attended event on the WTA and ATP Tour, with more than 475,000 patrons coming through the gates of the Indian Wells Tennis Garden in 2019.

As a mandatory event for both men and women, Indian Wells is the center of the tennis universe for two weeks every March, shining a spotlight on the incredible and unique atmosphere in Tennis Paradise.

Economic Impact

$406 million

in total gross economic impact

$32 million

increase since 2014

Premium
Demographics

Fans of the BNP Paribas Open represent a highly-desirable demographic – affluent, educated, mature with a strong loyalty to sponsors. Our patrons are savvy tennis fans with a deep knowledge of the sport and its players.

50%

50%

41%

hold undergraduate degrees

49%

hold post-graduate degrees

~75%

with an average household income over $100k

$173

average spend per day on local entertainment and attractions

Expansive
Media Reach

Local, national and international media interest in the BNP Paribas Open continues to grow, with extensive coverage across print, digital and social.

In 2019, more than 350 members of the media covered the event on-site at the Indian Wells Tennis Garden, including approximately 55 international journalists from the largest outlets in the world – the Los Angeles Times, New York Times, L’Equipe (France), Tages-Anzeiger (Switzerland), Yomiuri Shinbun (Japan), and numerous others.

12,000+

articles across print and digital

1,000

TV and radio clips

 

Match action from the BNP Paribas Open is broadcast extensively within the United States courtesy of our partners at Tennis Channel and the ESPN networks.

15.9k hours

of television coverage

141 million

total broadcast audience

70+

international broadcast partners

Powerful Marketing

Welcome to Tennis Paradise

An integrated marketing campaign that highlights the aspects of Tennis Paradise that make our event truly unique – world-class tennis played by the biggest superstars in the sport, in the most idyllic and luxurious venue in the world, set against the backdrop of the majestic Coachella Valley desert.

The highly successful campaign was integrated into all aspects of the tournament’s marketing efforts, from advertising to in-venue signage to the on-court production elements.

The BNP Paribas Open has rightfully come to be known as Tennis Paradise due to the incredible setting in the Coachella Valley coupled with the world-class fan experience that patrons have come to expect at the Indian Wells Tennis Garden.

Some of the most unique executions include:

Full Bloom branding on hotel partner key cards

Interstate billboards

Bus wrappings

Airport displays

Tailored Activation
& Promotion

A partnership with the BNP Paribas Open allows brands to engage with our loyal, global audience of tennis fans on one of the largest stages in the world.

Our talented and creative team works closely with partners to create new, personalized programs to engage your target audience in a way that resonates most meaningfully for the brand.

Exposure opportunities include venue signage, broadcast, print advertising, digital marketing, on-site promotion and activation, and more.

Robust Digital and
Social Platform

The BNP Paribas Open incorporates key sponsor messaging and initiatives using the look and feel of Tennis Paradise.

Revamped Score Center that provides ball-by-ball coverage of ongoing action

A comprehensive, year-by-year timeline of the tournament since 1976

Ticket Concierge that suggests ticketing options based on personal preferences

All the latest news, videos, interviews and photos from the event

The 2019 BNP Paribas Open Official Mobile App is a best-in-class experience for fans both on and off-site to engage with the tournament in new ways.

Customizable scoring player notifications

Personalized “My Schedule” feature

Daily practice court schedules

An automated chatbot to help answer questions from fans about the venue and tournament.

151K

251K

143K

20K

3.4 million

visits to BNPParibasOpen.com

9.9 million

page views on BNPParibasOpen.com

nearly 2.9 million

sessions on BNP Paribas Open Mobile App

More than 550,000

total followers across tournament social media platforms

Exquisite
Dining Options

The Indian Wells Tennis Garden is not only Tennis Paradise, but it is also a food lover’s paradise, with more than 35 dining options on-site, ranging from snacks on-the-go to luxury sit-down meals prepared by award-winning chefs.

Indulge in world-famous Nobu, located inside Stadium 2 overlooking the court or sample some delicious California cuisine at Wolfgang Puck’s signature Spago restaurant in Stadium 1. From fresh-made burgers to Neapolitan pizza to gourmet street tacos and light, healthy salads and wraps, tennis fans will never go hungry at the BNP Paribas Open.

Unparalleled
Hospitality

For the ultimate Tennis Paradise experience, the BNP Paribas Open boasts newly-renovated, private luxury suites and party spaces.

Tennis Paradise is the ideal setting to host clients, employees and VIP guests, with world-class tennis competition, a beautiful backdrop and venue with luxury amenities, and unparalleled catering packages available.

Private restrooms

Flat screen televisions showing live broadcast and updates of all match courts

Food and beverage service available

Air-conditioned

Indoor and outdoor seating

The BNP Paribas Open is proud to call the City of Indian Wells our home – one of the premier vacation destinations in the country, with luxurious resorts, world-renowned golf courses and fine dining.

More Than Just
Tennis

While tennis is the main event at the BNP Paribas Open, there is plenty happening off the court as well for fans of all ages.

Kids Day

The annual, free Kids Day event features music, activities and clinics for kids, with special appearances by ATP Tour and WTA players.

Autograph Sessions

There is no shortage of opportunities to snag an autograph from the best tennis players on the planet, with daily autograph sessions scheduled at locations throughout the Tennis Garden.

Autograph Sessions

There is no shortage of opportunities to snag an autograph from the best tennis players on the planet, with daily autograph sessions scheduled at locations throughout the Tennis Garden.

Music Acts

The Village Stage hosts live entertainment nightly, including the fan favorite Bryan Bros. Band, featuring legendary doubles duo Mike and Bob Bryan, as part of an impressive lineup of local and regional musical acts.

Special Events

Daily special events and activities take place throughout the tournament, including giveaways, interactive activities and theme nights – highlighted by the annual Salute to Heroes Ceremony on Stadium 1, which recognizes veterans, military personnel and first responders. Complete with an impressive fly over and moving rendition of the National Anthem by a special guest before the finals.

Special Events

Daily special events and activities take place throughout the event, including giveaways, interactive activities and theme nights – highlighted by the annual Salute to Heroes Ceremony on Stadium 1, which recognizes veterans, military personnel and first responders. Complete with an impressive fly over and moving rendition of the National Anthem by a special guest.

Practice Courts Access

The BNP Paribas Open offers an opportunity to get up close and personal with the stars of the WTA and ATP Tour by watching them as you’ve never seen before: on the practice court. With 20 practice courts and an up-to-the-minute practice court schedule posted both on-site and in the mobile app, fans can get a front-row seat to their favorite player.

In Good Company

The ongoing success of the BNP Paribas Open would not be possible without the dedicated support of our valued partners. We are privileged to count some of the most widely-recognized and highly-regarded brands in the world as our partners, including BNP Paribas, Rolex, Audi, Moet & Chandon, Oracle and more.

Title Sponsor

Premier Sponsors

Contact

We’d love to hear from you!

Indian Wells Tennis Garden
78-200 Miles Avenue
Indian Wells, CA 92210
Tel: 760.200.8400

Contact us to discuss customized opportunities for your company at the BNP Paribas Open.