Introduction
We are committed to partnering with brands who share our passion, our values and our commitment to quality.
The BNP Paribas Open, held annually in Indian Wells, California, reaches a diverse and global audience. As the largest WTA and ATP Tour combined two-week event in the world, we are dedicated to partnering with brands who share our passion, our values and our commitment to quality. Each of our partnerships is customized to meet the objectives of the partner, taking advantage of the tournament assets that are most beneficial to your brand.
Rich History
The BNP Paribas Open has come a long way since its humble beginnings in 1976 when the event debuted as the American Airlines Tennis Games, a men’s-only event.
Over the next 30+ years, the tournament would be played under a multitude of different names at a handful of venues across the Desert, making stops at Rancho Mirage, La Quinta and the Grand Champions Hotel before settling into the Indian Wells Tennis Garden in 2000. As the tournament continued to grow and evolve – adding a women’s event in 1989 – one thing has remained constant: the best tennis players in the world competing in one of the most picturesque settings in all of sports.
Today, the BNP Paribas Open is the crown jewel of the professional tennis season.
For eight years running, the event has been named the Tournament of the Year on both the men’s and women’s Tours and is widely regarded as one of the premier sporting events in the world for athletes, fans, media and sponsors.
We offer customized partnership opportunities at the BNP Paribas Open that help brands engage with our loyal, global audience of tennis fans.
Yeah, it’s true…
It is Tennis Paradise here.
– Roger Federer
Tournament Highlights
It is always a wild two weeks in Tennis Paradise! From the on-court action to the non-stop entertainment to the mouth-watering sips and snacks fans indulge in at the Indian Wells Tennis Garden, each year at the BNP Paribas Open is one to be remembered.
The Indian Wells Tennis Garden remains the premium venue for players and fans alike, with a constant commitment to improving the overall experience.
Since 2010, the tournament has been owned by Larry Ellison, co-founder and CEO of Oracle Corporation. Mr. Ellison has been a dedicated supporter of tennis for decades, ensuring that the Indian Wells Tennis Garden remains the premium venue for players and fans alike, with a constant commitment to improving on the overall experience.
In 2014, a brand-new, permanent 8,000-seat Stadium 2 opened, including world-renowned Nobu restaurant overlooking the court. Ahead of the 2017 tournament, the 16,100-seat Stadium 1 underwent a full-scale renovation that added more than 20 new dining options to the facility, in addition to a complete re-build of the entire Luxury Suite level.
Strong Association
The best men and women in tennis come to Tennis Paradise to play.
The BNP Paribas Open is the largest combined ATP Tour Masters 1000 and WTA 1000 Mandatory tennis event in the world. The BNP Paribas Open offers equal prize money for men and women. For each Tour the singles draw size is 96 and 48 qualifying singles. The doubles draw size for each Tour is 32.
Global Stage
The 2024 BNP Paribas Open boasted a total attendance of 493,440 across the fortnight in Indian Wells, surpassing the tournament record set in 2019. This record-breaking attendance solidified the BNP Paribas Open’s place as not just one of the premier tournaments on the ATP and WTA Tour, but more so one of the most prominent anticipated sporting and entertainment events in the world.
Economic Impact
$852 million
in total gross economic impact in 2024
$488 million
increase since 2017
Premium
Demographics
Fans of the BNP Paribas Open represent a highly-desirable demographic – affluent, educated, mature with a strong loyalty to sponsors. Our patrons are savvy tennis fans with a deep knowledge of the sport and its players.
52%
male
48%
female
41%
hold undergraduate degrees
53%
hold post-graduate degrees
53%
with an average household income over $200k
$326
average spend per day on local entertainment and attractions
Expansive
Media Reach
Local, national and international media interest in the BNP Paribas Open continues to grow, with extensive coverage across print, digital and social.
In 2023, more than 230 members of the media covered the event on-site at the Indian Wells Tennis Garden, including approximately 37 international journalists from the largest outlets in the world – the Los Angeles Times, New York Times, L’Equipe (France), BBC (United Kingdom), LaRepubblica (Italy), and numerous others.
150k
online print and media mentions
1.4 million
engagements
Match action from the BNP Paribas Open is broadcast extensively within the United States courtesy of our partners at Tennis Channel.
19.1k hours
of television coverage
92 million
linear tv and digital streaming audience
70+
international broadcast partners
Powerful Marketing
Welcome to Tennis Paradise
An integrated marketing campaign that highlights the aspects of Tennis Paradise that make our event truly unique – world-class tennis played by the biggest superstars in the sport, in the most idyllic and luxurious venue in the world, set against the backdrop of the majestic Coachella Valley desert.
The award-winning successful campaign was integrated into all aspects of the tournament’s marketing efforts, from advertising to in-venue signage to the on-court production elements.
The BNP Paribas Open has rightfully come to be known as Tennis Paradise due to the incredible setting in the Coachella Valley coupled with the world-class fan experience that patrons have come to expect at the Indian Wells Tennis Garden.
Some of the most unique executions include:
Branding at hotel partners
Interstate billboards
Street banners
Airport displays
Tailored Activation
& Promotion
A partnership with the BNP Paribas Open allows brands to engage with our loyal, global audience of tennis fans on one of the largest stages in the world.
Our talented and creative team works closely with partners to create new, personalized programs to engage your target audience in a way that resonates most meaningfully for the brand.
Exposure opportunities include venue signage, broadcast, print advertising, digital marketing, on-site promotion and activation, and more.
Robust Digital and
Social Platform
The BNP Paribas Open incorporates key sponsor messaging and initiatives using the look and feel of Tennis Paradise.
Each March, the BNP Paribas Open leverages its robust social and digital media following to amplify partners’ physical and digital presence at the Indian Wells Tennis Garden. Through authentic storytelling, the BNP Paribas Open incorporates key sponsor messaging and initiatives using the look and feel of Tennis Paradise – creating content that is impactful and resonates with patrons of the tournament. The goal: provide an extra layer of brand exposure for our partners in paradise.
Extensive Score Center that provides ball-by-ball coverage of ongoing action
A comprehensive, year-by-year timeline of the tournament since 1976
Ticket Concierge that suggests ticketing options based on personal preferences
All the latest news, videos, interviews and photos from the event
The BNP Paribas Open Official Mobile App is a best-in-class experience for fans both on and off-site to engage with the tournament in new ways.
Customizable scoring player notifications
Personalized “My Schedule” feature
Daily practice court schedules
An automated chatbot to help answer questions from fans about the venue and tournament.
195k
297k
336k
33k
Over 3 million
users on BNPParibasOpen.com
Over 27 million
page views on BNPParibasOpen.com
Over 118k
users on the BNP Paribas Open Mobile App
900,000+
followers across tournament social media platforms
Exquisite
Dining Options
The Indian Wells Tennis Garden is not only Tennis Paradise, but it is also a food lover’s paradise, with more than 35 dining options on-site, ranging from snacks on-the-go to luxury sit-down meals prepared by award-winning chefs.
Indulge in world-famous Nobu, located inside Stadium 2 overlooking the court or sample some delicious Italian cuisine at Porta Via in Stadium 1. From fresh-made burgers to Neapolitan pizza to gourmet street tacos and light, healthy salads and wraps, tennis fans will never go hungry at the BNP Paribas Open.
Unparalleled
Hospitality
For the ultimate Tennis Paradise experience, the BNP Paribas Open boasts newly-renovated, private luxury suites and party spaces.
Tennis Paradise is the ideal setting to host clients, employees and VIP guests, with world-class tennis competition, a beautiful backdrop and venue with luxury amenities, and unparalleled catering packages available.
Private restrooms
Flat screen televisions showing live broadcast and updates of all match courts
Food and beverage service available
Air-conditioned
Indoor and outdoor seating
The BNP Paribas Open is proud to call the City of Indian Wells our home – one of the premier vacation destinations in the country, with luxurious resorts, world-renowned golf courses and fine dining.
More Than Just
Tennis
While tennis is the main event at the BNP Paribas Open, there is plenty happening off the court as well for fans of all ages.
Family Day
The annual, free Family Day event features music, activities and clinics for kids, with special appearances by ATP Tour and WTA players.
Autograph Sessions
There is no shortage of opportunities to snag an autograph from the best tennis players on the planet, with daily autograph sessions scheduled at locations throughout the Tennis Garden.
Autograph Sessions
There is no shortage of opportunities to snag an autograph from the best tennis players on the planet, with daily autograph sessions scheduled at locations throughout the Tennis Garden.
Entertainment
The Village Stage hosts live entertainment nightly, including the fan favorite Bryan Bros. Band, featuring legendary doubles duo Mike and Bob Bryan, as part of an impressive lineup of local and regional musical acts.
Special Events
Daily special events and activities take place throughout the tournament, including giveaways, interactive activities and theme nights – highlighted by the annual Military Night, which recognizes veterans, military personnel and first responders. Complete with an impressive fly over and moving rendition of the National Anthem by a special guest before the finals.
Special Events
Daily special events and activities take place throughout the event, including giveaways, interactive activities and theme nights – highlighted by the annual Salute to Heroes Ceremony on Stadium 1, which recognizes veterans, military personnel and first responders. Complete with an impressive fly over and moving rendition of the National Anthem by a special guest.
Practice Courts Access
The BNP Paribas Open offers an opportunity to get up close and personal with the stars of the WTA and ATP Tour by watching them as you’ve never seen before: on the practice court. With 20 practice courts and an up-to-the-minute practice court schedule posted both on-site and in the mobile app, fans can get a front-row seat to their favorite player.
In Good Company
The ongoing success of the BNP Paribas Open would not be possible without the dedicated support of our valued partners. We are privileged to count some of the most widely-recognized and highly-regarded brands in the world as our partners, including BNP Paribas, Rolex, Moet & Chandon and more.
Title Sponsor
Premier Sponsors
Contact
We’d love to hear from you!
Indian Wells Tennis Garden
78-200 Miles Avenue
Indian Wells, CA 92210
Tel: 760.200.8400
Contact us to discuss customized opportunities for your company at the BNP Paribas Open.